To provide an accessible and affordable high-quality learning experience to its students that will equip them with the knowledge and skills required for a successful and rewarding career.
To recruit and retain highly skilled members of staff and ensure that they have research and development opportunities in their respective fields.
To recognise and reward members of staff who make an outstanding contribution—characterised by efficient, effective, and high-quality delivery—to the teaching and support of its students.
To maintain and improve its status, as a leading provider of quality education.