• To provide an accessible and affordable high-quality learning experience to its students that will equip them with the knowledge and skills required for a successful and rewarding career.
  • To recruit and retain highly skilled members of staff and ensure that they have research and development opportunities in their respective fields.
  • To recognise and reward members of staff who make an outstanding contribution—characterised by efficient, effective, and high-quality delivery—to the teaching and support of its students.
  • To maintain and improve its status, as a leading provider of quality education.